Marketing, quality, education and innovation done differently!

Dr Alasdair MacDonald, B.Sc. (Hons), Ph.D, MiBA.

A little bit about me!

Think marketing, quality, education and innovation  – that’s me in a nutshell! From Silicon Valley to Fortitude Valley! Be it biotechnology, aged care, disability or education and training! My unique career combines a PhD and MiBA with 20+ years’ management experience and a proven ability to drive continuous improvement, best practice and targeting one’s points of difference. Whether its corporate or entrepreneurial, I have a passion to work in a creative environment that is customer focussed. At both academic and professional levels, I have received awards, chaired working parties, and been recognized as an established presenter and publisher. Oh, and before I forget, I come from a small sheep farm and as such, its very fitting to call myself the black sheep consultant!

My education

Some 10 years ago, I moved to Australia where I completed my Masters in International Business. At the same time and totally by chance I started working in aged care utilising my marketing, quality, education and innovation skills. I've not looked back since! In addition to consulting, I also lecture on these fine topics at Torrens University Australia, bringing my passion for these areas to the classroom. Need I say anymore?! 

My prior education includes a B.Sc. (Hons) in Chemistry and Ph.D in Organic Chemistry & Automation. After that I spent the majority of my career in Silicon Valley heading up various global marketing and customer service programs in the US, Europe and Asia. 

A few outcomes

Here are just a few recent ones;

  • Chief Operating Officer at the world's first aged care Mircotown for residents with dementia and complex care needs at NewDirection Care Bellmere, Queensland. 
  • Results endorsed by the founders of De Hogeweyk, The Netherlands.
  • Chaired and implemented a Philosophy of Living person-centred care strategy at Sir Moses Montefiore Jewish Home, Sydney, NSW.
  • Launched an award-winning staff online eLearning platform called iTraining.
  • Success with 6 Better Practice Awards from the Australian Aged Care Quality Agency.
  • Developed and implemented multiple marketing and re-branding strategies.
  • Member of the Australian Organisation for Quality.
  • Trained in Silver Rainbow Pride@Work accreditation.
  • Lead Auditor Certification in Quality Management Systems ISO 9001:2015 & ISO 19011:2018
  • Awarded Director's Honorary Award for Academic Excellence & Outstanding Leadership for my MiBA.